The Advertising Practitioners Council of Nigeria has announced its name change to the Advertising Regulatory Council of Nigeria.

The council also banned the use of foreign models and voice-over artists on Nigerian advertising media.

The Director General, Dr. Olalekan Fadolapo, made this known in a statement made available to: The PUNCH on Monday.

The statement was titled: ‘Prohibition of the use of foreign models and voices – on artists in the Nigerian advertising medium/media.’

It read: “In accordance with the Federal Government’s policy of developing local talent, inclusive economic growth and the need to take necessary steps and actions aimed at the growth of the Nigerian advertising industry, the Advertising Regulatory Council of Nigeria, being the pinnacle of Advertising, Advertising and Marketing Communications Regulatory Agency of the Federal Government, in accordance with its statutory mandates, responsibilities and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022, has the use of foreign models and voiceover artists on all advertisement used on the Nigerian advertising space as of October 1, 2022.

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“All advertisements, advertising and marketing communication materials may only use Nigerian models and voiceover artists.

“Ongoing campaigns may run out of time. However, subsequent revalidation requests for continued exposure to such materials will not be honored by the Advertising Standards Panel.

Advertisers, advertising agencies, media houses, the advertising world and the general public are hereby requested to take note.”

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