Two government regulatory bodies, the Federal Competition and Consumers Protection Council (FCCPC) and the newly christened industry regulatory body, the Advertising Regulatory Council of Nigeria (ARCON), have confirmed their readiness to be part of the first edition of the Consumer Value Award, scheduled for August 24 in Lagos.

This was announced by Absolute PR’s general manager and co-founder of the Awards, Mr. Akonte Ekine, in an interview with Nigerian Tribune in Lagos.

According to him, the two federal government regulators had confirmed their presence through independent telephone conversations with the organizers of the prizes.

He added that the Registrar and Chief Executive Officer, ARCON (formerly Advertising Practitioners Council of Nigeria (APCON), Dr. Lekan Fadolapo, was particularly optimistic about the upcoming event as he believes it would give the agency an opportunity to voice the stories surrounding the massive role consumers play in the marketing space, and also contribute its own quota to the growth of the integrated marketing communications industry.

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However, Ekine added that the head of FCCPC, Lagos Office, Susie Onwuka, would replace the Vice-Chairman and Chief Executive Officer of the FCCPC, Mr. Babatunde Irukera, at the event scheduled to celebrate the crème de la crème of the marketing the nation to organize communications industry.

Speaking of the award, Ekine explained that the initiative was set up to recognize the crucial role Nigerian consumers play in the country’s marketing communications space, hence the organizers’ determination to give them the opportunity to pick their favorite brands and personalities.

Chairman of Consumers Value Broadcasting Ltd, Chief Adedayo Ojo, assured that the first edition would be the foundation for consumer value representation.


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