To commemorate this year’s World Jollof Rice Day, The Party Company, an experiential events company based in Lagos, Nigeria, is hosting World Jollof Day Festival with a strategic refreshment partnership with Coca-Cola to further deepen the relationship between Coke & Meals .
The festival brings together all possible stakeholders in the jollof rice ecosystem in four West African countries: The Gambia, Senegal, Ghana and Nigeria. From chefs to professional food tasters, culinary curators to food bloggers, foodies, vendors, enthusiasts and anyone who has had an unwavering opinion about their version of jollof rice, World Jollof Day Festival promises a rare opportunity to unite all parties.
The World Jollof Day Festival, scheduled for August 21, 2022, will take place at the Muri Okunola Park VI Lagos. This event hosts chefs from the four participating countries who will try to convince attendees of the supremacy of their version of jollof rice. Their entries will be tasted by judges from around the world and a winner will be chosen. Festival-goers also get the chance to sample the meals and have their say.
According to the organizer and co-founder, The Party Company, Tobi Andero: “Over the years we have studied and understood the heavy influence that jollof rice exerts in this and other parts of the world. Jollof Day Festival is a recognition of the power of jollof rice and a celebration of the diversity of flavors. We don’t want to name a winner, we just want people to have fun while enjoying several mouth-watering variations of this delicacy that we all love.”
The festival will also feature performances by A-list Nigerian artists, games and other exciting activities. It will be concluded with an after party that is open to all attendees and participants.
Jollof rice is one of the strongest threads that runs through countries and regions in West Africa. From Nigeria to Senegal, our shared interest in this much-loved and highly respected meal remains one of the forces that bind us together. It is also the source of a long-standing disagreement among us – the Ghana vs Nigeria Jollof Wars has been described as “the most heated food debate among all the diaspora”.
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