Startimes has announced a partnership with popular on-air personality and comedian Steve Onu, better known as ‘Yaw’, to produce a sitcom called ‘Sparadise’.
The 63-episode original production of StarTimes premiered in Lagos last Thursday.
The new series is shrouded in satirical and funny events that reflect everyday life and the gossip that takes place in a spa. The series, Sparadise, arrests the intrigue and events that unfold at a spa, from the gossip to all the madness, chatter and squabbles that ensue, comically told with the help of notable comedians.
According to Yaw, the producer, the sitcom will feature comedic acts like Buchi, Yaw, Senator, Tomama and Tony Akposheri. It also features acts, Kunle Remi, Senator, Tony Akposheri, Yaw, Ngozi Nwosu, Ernest Donald, Lolo1, Tomama, Ada Muorah, Bofie Itombra, Dianne Chukwu, Davidsyn Eboigbe, Ese Idia, Eseosa Benard, Godwin Ovy, Imaobong Cletus, Omotunde Adebowale, David Odiaka Onyeka Favor, Onukwube Chukwube and Roby Ekpo.
Directed by John Njamah and Patrick Nkamiang, the comedy series is written by Yaw, Buchi and Senator.
“Paradise is a sitcom originally created for the web. StarTimes gave life. If they weren’t there, it would just be a different kind of proposal. Remember that 90 percent of the sitcom you see on TV is our daily reality. It’s what happens to everyone. This everyday reality is thus presented differently with the help of comics. For now it has 63 episodes. And it would run on StarTimes every day. It will be on screen August 4, on ST Nollywood Plus Channel on StarTimes, as well as the StarTimes-ON mobile app. Most of the series was shot in Lekki, Lagos. The sitcom is still in the post-production phase,” explains Yaw.
Alex Jian, the Chief Executive Officer of StarTimes Nigeria, also claimed that the entertainment provider stuck to its word to grow original content locally to give Nollywood fans something juicy to enjoy at a pocket-friendly price.
During the unveiling, StarTimes Chief Operating Officer Tunde Aina added that the company that started 10 years ago always had to buy content to broadcast on the station.
He continued: “We’ve always needed a sitcom that helps with retention. That also helps to relax. We got so many proposals, but Yaw’s was better. Sparadise reflects what’s happening in different homes. Sparadise is our latest, but we will have more soon.”
On the other hand, Cash Token CEO Lai Labode also noted that his company was delighted to support “Sparadise”.
He clarified: “It is always important to support projects that impact the people. That is why Cash Token, a social enterprise, is supporting StarTimes in this project.”